Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
MOTÖRHEAD
Project type
PR Activation, Media Coverage, Social Content
Location
Multiple Cities, Germany
Motörhead | Fright Night
To launch EVERYTHING LOUDER FOREVER, Motörhead’s loudest collection yet, a Halloween stunt was staged in Germany - their biggest market. On Halloween eve, projections of Lemmy and the Warpig lit up Berlin, Munich, and Hamburg, sparking intrigue and confusion.
The following day, a global press release revealed the mystery as an album promotion, turning curiosity into headlines. Social media lit up, and the story spread far beyond Germany.
The result: extensive worldwide coverage and a strong chart impact, with Everything Louder Forever debuting at #6 on the official German album chart.
