All Posts

This is not a roundup of everything happening in the trade press. It's an overview of the campaigns, activations, partnerships and fan-first ideas from the past month that feel most current, creative or strategically useful. This month, a lot of the strongest ideas are not just marketing campaigns in the usual sense. They are product-led moves built into the fan experience itself, from ticket access and remix tools to artist verification and structured fan participation. The

Coachella is obviously a music festival first. But it is also one of the clearest live tests of how brands, platforms and partners want to behave inside music culture. That is what makes it interesting. The activations worth paying attention to are not just the ones tied directly to artists or streams, but the ones that understand how people want to move, express themselves, participate and be seen in a music-first environment. The best ideas this year did not just show up. T

This is not a roundup of everything happening in the trade press. It's an overview of the campaigns, activations, partnerships and fan-first ideas from the past couple of weeks that feel most current, creative or strategically useful. This edition is strikingly platform-led, which says something in itself. A lot of the most visible recent innovation has come from the way platforms are shaping fandom, reducing friction, and turning listening into something more participatory,

Over the past couple of weeks, the most interesting music marketing hasn’t just chased reach. It’s created better reasons to care. The standout campaigns have felt more joined-up in how they connect platform, partnership and fan experience. Less generic noise. More shape. More purpose. More fan thinking built in from the start. Here are a few moves that stood out. MAKE THE MOMENT BIGGER THAN THE MILESTONE. Spotify used SXSW to kick off its 20th anniversary celebrations, but s

If you’ve visited the Amply Haus website, you’ve probably seen them. Those irregular shapes drifting across the screen. Floating, bumping, bouncing. A little chaotic. A little hypnotic. Very…alive. They’re not there because we thought the walls needed some decor. They’re actually part of the foundations . Not a physical building, obviously, but a space we’ve designed for how we work. A place where campaigns get built, stories get shaped, and ideas move from spark to structure