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Over the past couple of weeks, the most interesting music marketing hasn’t just chased reach. It’s created better reasons to care. The standout campaigns have felt more joined-up in how they connect platform, partnership and fan experience. Less generic noise. More shape. More purpose. More fan thinking built in from the start. Here are a few moves that stood out. MAKE THE MOMENT BIGGER THAN THE MILESTONE. Spotify used SXSW to kick off its 20th anniversary celebrations, but s

If you’ve visited the Amply Haus website, you’ve probably seen them. Those irregular shapes drifting across the screen. Floating, bumping, bouncing. A little chaotic. A little hypnotic. Very…alive. They’re not there because we thought the walls needed some decor. They’re actually part of the foundations . Not a physical building, obviously, but a space we’ve designed for how we work. A place where campaigns get built, stories get shaped, and ideas move from spark to structure