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KEITH RICHARDS | DRIVE-IN
Project type
Fan Engagement, Press Event, Media Coverage, Streaming, Social Content
Location
Buenos Aires, Argentina
Keith Richards | Drive-In Viewing Party
In November 2020, amid Covid-19 lockdowns, Keith Richards released three previously unheard live tracks from his Hollywood Palladium show to drive streaming. Argentina — one of Keith’s strongest markets — became the focus.
We staged a fan and press drive-in screening of the full gig, complete with looped previews of the tracks, a personal video message from Keith, exclusive merch, and replica AAA passes. Local radio and online outlets ran fan competitions for access, amplifying buzz.
The event was a hit, covered by Argentina’s #1 TV news and major media. Streaming impact followed fast — boosted playlist adds made Argentina Keith’s top market at the time.
