FATBOY SLIM x ALLY PALLY

Fatboy Slim x Alexandra Palace
With news of Fatboy Slim heading back to the iconic Ally Pally, something special was needed to engage with fans. This venues food court gives the perfect opportunity to do this with concert goers arriving early to eat from one of the many food stalls. We decided to make the night feel like a festival! One part of this was hiring an old-school campervan which had been turned into a photobooth and giving it the Fatboy Slim effect by covering it with stickers and graphics. Fans queued throughout the night to enter the van. They got to take a printed photo home with them which we branded and included a spotify link to his discography playlist. Email addresses were taken so a digital version could be sent to them but also helped the database grow. Other elements included some deck chairs using the print from one of Norman Cooks hawaiian shirts which also includes his face and flags were hung from the ceilling with lyrics from his most famous songs providing fans with something to share on their socials