MASTER PEACE 'IF I DON'T LOVE YOU, WHO WILL?'

A FOCUSED CREATOR PROGRAMME BUILT AROUND RELEVANCE, TIMING AND LIMITED PHYSICAL STOCK.

Master Peace initially wanted to reach the UK, Germany, France, Australia and Mexico. With a short turnaround and just 12 vinyl units available, Amply Haus advised against spreading physical gifting across all five markets. Delivery to Australia and Mexico would have added risk to the release window, while a five-market split would have diluted the impact of every placement.

Instead, we concentrated activation in the UK, Germany and France, selecting creators whose reported top-five audiences also included Australia and/or Mexico. This retained relevance in those priority territories without compromising timing, creator fit or the value of each unit sent.

CAMPAIGN SNAPSHOT

* 30 targeted tastemakers contacted
* 12 creator opt-ins secured — a 40% response rate
* 95K combined followers across the selected group
* 10.84% average engagement rate
* 10 deliveries confirmed
* 7 pieces of creator content live to date
* More than 4.5K visible views currently tracked across posts with available figures
* 9 of 12 opted-in creators expected to post

The selected group had estimated combined view potential of 23.08K, based on historic creator-media performance.

AMPLY HAUS DELIVERED

Campaign-market prioritisation · Creator research and curation · Audience-led selection · Outreach and opt-in management · Gifting coordination · Follow-up · Live tracking · Consolidated reporting

The campaign remains live. Final content and performance totals will be updated as outstanding creator activity lands.